Rogers
150 Event
Canada 150 was a big deal for retailers across the nation, and Rogers wanted to stand out amongst the crowd. We made sure their retail environment was a bold proclamation by elevating one simple idea.
The Pillars
Since the Canadian flag is bold, simple, and recognizable, we decided to deconstruct and reinterpret it’s core components. For the windows, we transformed the red fields of the flag into pillars, to enshrine and highlight the featured offer.
We also used the pillars to highlight the same featured device in-store, helping consumers locate the deals that brought them in.
Overall, this campaign made for a huge visual impact that tied in to the existing retail environment with ease. Retailers were excited to have this installation for Canada’s birthday, and the consumer response was equally positive.
