Noble
Momos
Full brand development and packaging design for a charitable Canadian start-up.
Noble Momos is here to bring joy to your next meal, while creating opportunity for marginalized girls in Nepal.
When the founders of Noble Momos approached Sentient Creative, they had nothing more than a delicious product and a plan to give back to their home country. We started with the brand position, distilling their remarkable story into a clear set of values to guide the brand.
A Noble Cause
The name was inspired by their mission to donate 10% of their proceeds to Hands In Outreach—a non-profit that brings education and economic support to girls in Nepal. One co-founder of Noble Momos credits this organization for the life she has today.
The hand gesture in the logo calls back to the Vitarka mudra, which symbolizes teaching and knowledge. It also evokes the more western interpretation of *chef’s kiss* deliciousness, a fitting double entendre.
The goal of the packaging was to make each of the three flavours visually clear to anyone, regardless of their native language. The selected hues and patterns are representative of the brand’s Nepali roots.
The result is a vibrant, friendly product that quickly communicates what Noble Momos is all about. We’re thrilled to kickstart their mission for positive change through delicious food!
