Independent
Watches
This is company with a decidedly direct name. We were charged with developing a brand identity that added some poetry to the purposeful, and highlights the incredible potential this marketplace presents to both brands and enthusiasts alike.
Great Potential
There are small, interesting watch brands that have been available for years, but struggle with self promotion and discovery. With a demand amongst collectors for the quality, value, and rarity of microbrands, the prospective value for Independent Watches was clear to its founders.
Alluding to the potential this marketplace holds for brands, we decided the logo should represent the energy stored within the coils of a spring. A familiar item found within a mechanical watch, the symbolism was both a natural and purposeful fit.
By making a practical sounding brand feel a little more expressive, we feel this identity restores balance and creativity to Independent Watches.
After all, horology is an art.
