Dietrich
TC Pure
Our collaboration with Zurich based watch designer, Emmanuel Dietrich.
Sterile Dial
Bold simplicity was the directive from Dietrich. Anything that did not speak to the form of the object was removed, including the branding.
The idea was to give the geometry space to speak for itself, uninterrupted by non functional features.
Functional Futurism
The TC-Pure feels monolithic, as if the watch was machined from a single piece of stainless steel. It conveys confidence and a sturdy reliability. The perfect Time Companion.
